FLOORS FOR THE HOLIDAYS
DECEMBER 2024 | consumer newsletter
Primary Ask: Promote a holiday-focused cleaning blog and get consumers to order floor samples.
FAST FACTS:
From September 2024 to March 2025, CTR for this newsletter quickly increased from 0.89% to 3.72% thanks to a personal development project of mine.
CORETALK 360
AUGUST 2024 | RSA NEWSLETTER
For this edition of a monthly B2B newsletter, I was asked to raise awareness around COREtec’s 18” x 18” tile visuals (an innovation) to their retailer audience.
QUICK LOOK:
Execution: 39.7% open rate (Industry Average: 27.8%)
+ 5.9% CTR (Industry Average: 3.2%)
P.S. Any use of the word “y’all” is brand-true to Shaw’s Dalton, Georgia residence, aiming to connect with the local population.
